Tuesday 24 March 2009

Week 9 - Campaign homepages

This week we have been asked to review campaign websites homepage's and how effective they are:







Image from THT website: http://www.tht.org.uk/

Terence Higgins Trust:

The 'THT' Website home page is packed full of information for the audience to delve into. The bright pink top menu bar and links grab your attention as soon as you log on to the site.

The home page has a good variation of pictures and text enabling the audience to be able to find what they are looking for relatively quickly and with ease.
Their aims are clearly prioritised on the website with a large box titled 'Donate Now', this is so an instant online donation can be made without even navigating away from the homepage.


One important thing the website has remembered to use is 'white space' this is very simple but effective, grabbing the audience's attention with a clear layout. Another feature on the website is the use of RSS feeds, enabling the viewer to add their news to their feeds.


Fathers for Justice:

The homepage of this website is very eye catching indeed, the brightly coloured right hand link menu grabs your attention straight away.



Image from http://www.fathers-4-justice.org/f4j/
The website also uses features such as:

  • Online videos,
  • Large Images,
  • Powerful Quotations,
  • External Links,
The video in the centre of the homepage does its job well, if you have come to this website interested in what the campaign is all about here is the perfect place to start.
One downside to the homepage would be the long news stories towards the bottom of the page, I think it would have been more effective to put bold headlines on the homepage as links to the full story.

Breast Cancer Campaign:


The homepage for this website is themed very appropriately, using their signature colour of pink the page displays a running slide show of images in the centre and a menu of links down the left hand side.


Image from http://www.breastcancercampaign.org/

Another effective feature of the homepage is the events calendar on the right hand side. This allows the audience to see the upcoming fundraising opportunities.The website seems effective in what it does for the campaign, on the top menu bar it has a link for a donation to be made to the organisation.

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