1. What is an RSS link?
RSS Stands for ‘Rich Sites Summary’ this feature enables the audience to share information of common interest.
2. Name three BBC journalists whose blog sites cover economics, arts and sport.
Robert Peston writes about economics.
Derek (Robbo) Robson write his blog about sports.
Pauline McLean writes about art.
3. Which social networking sites have recently signed up to an EU code of practice on child safety?
They include Facebook, Bebo and Myspace. There are 17 signed up in total.
4. Which campaign’s successful use of social networking has won it PR Week’s campaign of the year award?
Ikea
5. What is a podcast?
A pre-recorded file available to download from the internet. Usually a snippet of a radio show previously broadcast.
6. Define ‘Twitter’ in no more than 140 characters.
‘A short online messaging service enabling people to share what they are up to’.
7. What four letter word could you use to describe how most web users read copy online?
‘Scan’ Readers are said to scan the page in an ‘S’ shaped curve.
8. What is social bookmarking?
It is using or sharing online web content online, for specific issues.
9. Name five of the most popular sites.
Facebook, Twitter, Bebo, Digg and Myspace.
10. What is Plain English? Describe in no more than 50 words.
A campaign to stop overcomplicating sentences and terms in documents. To make the language used in publications as simple to understand as possible. No gobbledygook!
11. Find an original example of a sentence in gobbledygook. Then transform using the principles of Plain English.
Before: High-quality learning environments are a necessary precondition for facilitation and enhancement of the ongoing learning process.
After: Children need good schools if they are to learn properly.
12. Name recent international news stories ‘broken’ by twitter users.
Skipal air crash,
Hudson river plane crash.
Tuesday 31 March 2009
Tuesday 24 March 2009
Week 9 - Campaign homepages
This week we have been asked to review campaign websites homepage's and how effective they are:
Image from THT website: http://www.tht.org.uk/
Terence Higgins Trust:
The 'THT' Website home page is packed full of information for the audience to delve into. The bright pink top menu bar and links grab your attention as soon as you log on to the site.
The home page has a good variation of pictures and text enabling the audience to be able to find what they are looking for relatively quickly and with ease.
Their aims are clearly prioritised on the website with a large box titled 'Donate Now', this is so an instant online donation can be made without even navigating away from the homepage.
One important thing the website has remembered to use is 'white space' this is very simple but effective, grabbing the audience's attention with a clear layout. Another feature on the website is the use of RSS feeds, enabling the viewer to add their news to their feeds.
Fathers for Justice:
The homepage of this website is very eye catching indeed, the brightly coloured right hand link menu grabs your attention straight away.
One downside to the homepage would be the long news stories towards the bottom of the page, I think it would have been more effective to put bold headlines on the homepage as links to the full story.
Breast Cancer Campaign:
The homepage for this website is themed very appropriately, using their signature colour of pink the page displays a running slide show of images in the centre and a menu of links down the left hand side.
Image from http://www.breastcancercampaign.org/
Image from THT website: http://www.tht.org.uk/
Terence Higgins Trust:
The 'THT' Website home page is packed full of information for the audience to delve into. The bright pink top menu bar and links grab your attention as soon as you log on to the site.
The home page has a good variation of pictures and text enabling the audience to be able to find what they are looking for relatively quickly and with ease.
Their aims are clearly prioritised on the website with a large box titled 'Donate Now', this is so an instant online donation can be made without even navigating away from the homepage.
One important thing the website has remembered to use is 'white space' this is very simple but effective, grabbing the audience's attention with a clear layout. Another feature on the website is the use of RSS feeds, enabling the viewer to add their news to their feeds.
Fathers for Justice:
The homepage of this website is very eye catching indeed, the brightly coloured right hand link menu grabs your attention straight away.
Image from http://www.fathers-4-justice.org/f4j/
The website also uses features such as:
- Online videos,
- Large Images,
- Powerful Quotations,
- External Links,
One downside to the homepage would be the long news stories towards the bottom of the page, I think it would have been more effective to put bold headlines on the homepage as links to the full story.
Breast Cancer Campaign:The homepage for this website is themed very appropriately, using their signature colour of pink the page displays a running slide show of images in the centre and a menu of links down the left hand side.
Image from http://www.breastcancercampaign.org/
Another effective feature of the homepage is the events calendar on the right hand side. This allows the audience to see the upcoming fundraising opportunities.The website seems effective in what it does for the campaign, on the top menu bar it has a link for a donation to be made to the organisation.
Tuesday 17 March 2009
Week 8 - Jade Goody PR
Week 8 - Jade Goody
Jade has always expressed her wishes to share her last moments of life openly with the public.
It has been her personal choice in order to raise the awareness of cervical cancer around the UK.
She feels that raising money for her young family is all that she can do now she knows that she can't be there in the future.
Highlighting these issues is very important to her and she is keen to open up her personal story for everyone to share.
Fans have been visiting her house in Upshire to show their support for Jade, this is proof of their strong connection with her.
Jade has always expressed her wishes to share her last moments of life openly with the public.
It has been her personal choice in order to raise the awareness of cervical cancer around the UK.
She feels that raising money for her young family is all that she can do now she knows that she can't be there in the future.
Highlighting these issues is very important to her and she is keen to open up her personal story for everyone to share.
Fans have been visiting her house in Upshire to show their support for Jade, this is proof of their strong connection with her.
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